Bradleys, an estate agency based in the West Country, was built by three founders to be a “Complete Property Service”. Working on the aim of retaining their customers for life, steady growth over the years has led to them becoming the largest independent estate agency in the area. Last year, they took the decision to enter The Negotiator Awards and managed to scoop an impressive three Gold Awards!
The Negotiator Awards is one of the most prestigious awarding bodies for the UK residential estate and lettings agents industry. Bradleys entered for three categories: South West Agency of the Year, Large Lettings Agency of the Year and Large Estate Agency of the Year, hoping to show that a large agency can still provide personalised, customer-focused service. They felt it was the right time in their journey to win a Negotiator Award… and they won three!
Sheila Manchester, Editorial Director at The Negotiator, commented, “Bradley’s Estate Agency submitted a heartfelt submission giving a clear overview of their 25 year journey of exceptional customer service, ticking all the boxes; a fine example of good honest hard graft winning out! The entire team are clearly looking forward and taking an innovative approach to their business.”
One year on, Kai Logan, Marketing Manager, speaks about their experience with The Negotiator Awards:
“One of the main reasons we decided to enter the Negotiator Awards was the fact that it’s free… it’s accessible for everyone, you’re not paying for a result, and it shows an openness and impartiality which is reassuring for us and also the public. I think that our customers see credibility and value in a Negotiator win, which is what drew our attention in the first place.
It was great to win three awards – trying to market all of them was a very nice problem to have! We have used it as both internal and external promotion; of course, it reassures the public that you’re at the top of your game, and accentuates any other success you’ve had, but it is also really valuable for staff. This is to thank the staff, and it is their reward for all of their hard work! We want to show that we appreciate them.
I’ve no doubt that we’ve secured additional business from the three Negotiator Award wins… we’ve definitely gained from it. Particularly when the market is getting tougher, these awards help to combat them – they provide re-assurance for our clients.”
Large Estate Agency of the Year 2017 sponsored by
Could you win an ‘Agency of the Year’ award?
The Negotiator Awards is one of the most prestigious awarding bodies for the UK residential estate and lettings agent industry.
Taking place Grosvenor House on Park Lane – the date for your diary is 30th November 2018. Following the annual Negotiator Conference & Expo, held at the same venue.
The awards are without doubt, the Property Party of the Year, a chance for recognition and celebration, it is the most glamorous and exciting event on the calendar.