Following over 25 years’ experience in the industry, Cherylle Millard-Dawe relocated to the North-East and set up Propology, a boutique agency with a difference. Taking on only 20 properties at a time, Cherylle and her team know their portfolio inside out. It was this small and personalized service, combined with a great office, experienced staff and a full package of moving services that led to Propology winning the Gold for New Estate Agency of the year award in 2017.
Propology entered for the Best New Agency Award, hoping that their bespoke approach to the selling and letting process, combined with lifestyle consultancy to tailor properties to their customers’ exact specification, would be enough to make them stand out – and it was!
Sheila Manchester, Editorial Director at The Negotiator, described Propology as: “A great concept, fantastically well delivered, [with] superb branding and presentation and a real local focus.”
One year on, Cherylle speaks about the impact the award win has had on the business:
“We are a small agency, and I think people often feel as though you have to be a huge multi-branch company to win industry awards – we proved that’s not the case. Our decision to enter the Negotiator Awards was based on its relevance to the industry; so often, award wins can feel a bit meaningless, but this was judged by those who know our industry and therefore winning gave us a real sense of achievement.
“I think a lot of the value has been in confidence – both for us and for our clients. We cater to a specific audience, and I think the New Agency of the Year award lifted our already good profile to give some real evidence that we can do what we say we will, and we feel that kind of reassurance is always important for a new business.
For us, award wins aren’t so much about the accolades, and stacking up a great number of wins – in fact, we are very selective in terms of the awards we enter – but it helps when the industry keeps you on track, it makes you stay ahead of the game. We might not be on Rightmove but it’s not about the number of portals you’re on, it’s about how good you are and the rapport you build with your customers. I really enjoy my job, and I always say you can’t beat experience; I think this award win reflects that.”
Could you win the New Agency of the year award?
The Negotiator Awards is one of the most prestigious awarding bodies for the UK residential estate and lettings agent industry.
Taking place Grosvenor House on Park Lane – the date for your diary is 30th November 2018. Following the annual Negotiator Conference & Expo, held at the same venue.
The awards are without doubt, the Property Party of the Year, a chance for recognition and celebration, it is the most glamorous and exciting event on the calendar.